Lucknow Press
The world’s renowned company Reliance Retail is going to shift its big FMCG brands, such as Campa and other private labels, to its new company Reliance Consumer Products Limited (RCPL). According to reports, its aim is to grow the business rapidly and move forward with special focus. The private labels that will be shifted include brands like Snacktec, Puric, Glimmer, Enzo and Get Real.
RCPL is planning to set up four to five new bottling plants for CAMPA. For this, the company will buy bottling machines and lease them to partners, who will run these plants. Currently, talks are going on to finalize these agreements.
Reliance Retail Ventures is preparing to invest around Rs 3,900 crore in RCPL, which will include a mix of equity and debt. Recently, RCPL has received board approval for this investment.
This investment will be Reliance Retail’s largest investment in the FMCG sector since the launch of RCPL (November 2022). Reliance Retail Ventures, a wholly-owned subsidiary of Reliance Industries, manages the retail business of the entire group.
According to the report, a senior official said that licensing-like processes will be used to transfer the brands to RCPL, so that RCPL becomes the sole FMCG company of these brands. Some small private brands will remain under Reliance Retail as they will not be sold in the general market. New bottling plants will be set up to increase the availability of CAMPA, which will overcome the shortage of bottling capacity till now.
At the recent annual meeting of Reliance Industries, Reliance Retail Ventures director Isha Ambani said the company is committed to providing high quality products at affordable prices to meet growing consumer demand across India. She said brands like Campa Cola, Lotus Chocolates and Sosyo have been successfully relaunched.
