Amazon Digital Payments App: In India, Amazon is also planning to introduce its Amazon Pay as a standalone app. This will increase the visibility and usage of the payment platform, which is currently embedded in Amazon’s main e-commerce app. Actually, if this app is introduced as a separate full app, then more and more people will be able to use it, because still many people do not use the Amazon App, in such a situation they do not get a chance to use Amazon Pay.
In India, Amazon Pay offers a range of financial services, such as money transfers, bill payments, insurance purchases, travel bookings, and investment opportunities in mutual funds and digital gold. However, these services are currently only available through Amazon’s main e-commerce app.
Launching a standalone app for Amazon Pay could give the company a competitive advantage in India’s fast-growing digital payments market.
According to reports, Amazon has already approached the National Payments Corporation of India (NPCI) for approval. However, these plans are still in the discussion stage and could either be revised or dropped.